Lanxiang Environment Successfully Held the Kickoff Meeting for Its Marketing System Upgrade Project.
Release date:
2023-12-19
On December 18, the kickoff meeting for the Lanxiang Environmental Marketing System Upgrade Project was successfully held in the auditorium. The event marked the official launch of the upgrade initiative, which aims to enhance Lanxiang’s environmental marketing capabilities and strengthen its market competitiveness.
On December 18, the kickoff meeting for the Blue Think Environmental Marketing System Upgrade Project was successfully held in the auditorium. The event marked the official launch of the upgrade initiative, aimed at enhancing Blue Think’s marketing capabilities and market competitiveness. Attending the meeting were Xu Qinghua, Chairman of Blue Think Environmental; Deputy General Managers Zhang Qiang, Liu Guochun, Sun Xicheng, and Xiao Xiujun; as well as heads of all departments and the entire marketing center team.
Best Project Director Liang Mu and Project Manager Mo Qingqing provided detailed presentations on the project scope and objectives, an analysis of benchmark companies’ success factors, the project schedule, and implementation methodologies, giving attendees a preliminary understanding of the initiative. Project Director Mr. Liang stated that Best will devote its full resources to delivering professional consulting and support to Lanxiang, helping the company upgrade its marketing system.
This marketing‑system enhancement project encompasses six major modules and spans nearly one year. Through this collaboration, the Marketing Center has refined and strengthened its design across key business functions—including strategic planning, organizational development, market insights, and the LTC process—ultimately achieving a comprehensive upgrade of its marketing model and supporting the company’s high‑quality growth.
The kickoff meeting for the Lanxiang Environmental Marketing System Upgrade Project marks the company’s official entry into a new phase of professional marketing management. Moving forward, we will empower our frontline marketing teams and unleash their full potential through more scientifically sound management practices and more efficient operational models.
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